‘This And The Next Year Will Be Devoted To Witcher 3’, CEO CD Projekt Red

Recently, in an interview to Polish business show, Money, CEO of CD Projekt Red was frankly very open about his and the company’s aims for the year 2016.

This indeed was very unique because not many game developing companies’ CEO come on TV and express their opinions and ideas about themselves as well as others.

Some important highlights of the interview were,

‘This And The Next Year Will Be Devoted To Witcher 3’

Adam Kicinski, CEO of  CD Projekt Red, was very happy about its success over the year 2015 and winning the overall best game of the year award for Witcher 3. The CEO claims they are still working on Witcher 3. He outlined the plans of CDPR:

‘This and the next year will be devoted to The Witcher. Apart from the second expansion we have some additional ideas. They should help us animate sales in 2016. The game is selling so well, that we are convinced there are still many people who will buy it if we promote it further.”

CyberPunk 2077

Continuing the interview, Adam Kicinski, further revealed about the company’s upcoming game CyberPunk 2077. The game is certainly a very big jump for the company as it is set in the future and deviates largely from the medieval age set in the Witcher series. He said:

‘Life after The Witcher exists. We’ve been working on Cyberpunk 2077 for a long time. It’s a completely different reality, set in the future, with corporations and morally grey world. Just to be clear: We already have the release date for Cyberpunk 2077 planned, but we won’t announce it until we are ready to start the marketing campaign. At the moment we’re concentrating on The Witcher and don’t want to distract users from that product, which we are still monetizing.”

‘We Don’t Want To Exploit Gamers’

The CEO further said that he was very concerned about the exploitation of the gamers by the companies. He has a very realistic approach for the company’s big fanbase and doesn’t want to ruin it. He said:

“I know we are on a business TV, so I am going to use the word “Client”, however internally we don’t use such nomenclature. They are gamers to us. We are trying to quickly fix any wrongs/problems and want players to talk to us as equals. And that’s how we really look at things – I’m not saying it just because I’m in TV. We don’t want to exploit gamers for their money (which is what many other gaming companies do) and that’s why we don’t want to become a part of a larger structure.”

This clearly was a very open interview by the CEO of a game developing company and was the first of its kind. After the huge success of Witcher 3, CD Projekt Red is now one of the big boys and is ready to take on bigger and greater challenges.

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